One surprise a day,
until Christmas!
Gifts, special promotions, tips,
fun surveys, and much more
await you behind the 25 windows
of our Advent Calendar:
discover today's surprise!
Gifts, special promotions, tips,
fun surveys, and much more
await you behind the 25 windows
of our Advent Calendar:
discover today's surprise!
Discover the surprise
New Opening
I Love Riccio
Florence Salon
Book your appointment now
to discover the new
I Love Riccio Florence Salon.
Book your appointment now
to discover the new Atelier I Love Riccio Firenze.
Discover more
New Slide On
Leave-in Conditioner
Long-lasting hydrated curls, soft, detangled, and shiny.
The Leave-in you won't be able to live without in your Curly Routine!
Long-lasting hydrated curls, soft, detangled, and shiny.
The Leave-in you won't be able to live without in your Curly Routine!
Discover more

Formulas approved
by our
Curly Hair Experts

Natural ingredients,
rich in functional plant ingredients.
No parabens, silicones and sulfates.
Natural ingredients. No parabens, silicones or sulphates.
Find out more

Made in Italy

Customer assistance at all times

Pay in instalments

Safe payments

Return within 14 days

Fast delivery

There is no such thing
as a universal product!!

Not sure what kind of curly hair you have? Find out now with our test and get the right products for your hair.

DISCOVER YOUR CURL TYPE

Formula approved by our Curly Experts

I Love Riccio is committed to developing products with exceptional formulas and performance levels. Products that our Curly Hair Experts use in all our Salons.

Formulas containing natural ingredients and free of substances that weigh down the hair. Naturally effective, with no compromises.

For curls that are healthier, lighter, stronger and more hydrated than ever.

BE INSPIRED

Your curly routine for defined curls, just like in the Salon

The I Love Riccio products are designed by our Curly Hair Experts who use them in the I Love Riccio Salons. This is the secret of their formula: they are created by people who take care of all types of curly hair every day, who understand it and its various properties and guises to perfection.

We know what your curls need; this is why we have created products to add to your Curly Routine at home.

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Discover all the lines on the basis of your needs
Curly Hair Line CurlyKids Line CurlyMan Line AfroLove Line Save'n Safe
Slide On leave-in Conditioner

Slide On is a leave-in conditioner that does not require rinsing, offering moisturizing, cuticle-sealing, and detangling benefits.

21,25
Just Waves Styling Spray I Love Riccio

Styling Spray with light and invisible hold, enhances wavy hair by making it more defined and soft.

21,25
Magic Curl Reactivator Refresh Spray I Love Riccio

Refresh Spray ready to use, quick application and immediate effect.

21,25
Purify Curly purifying shampoo I Love Riccio

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.

19,55
I Love Riccio Curly and Wavy Hair Kit

A kit of products for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

59,50
I Love Riccio Curly and Wavy Hair Kit with Mousse

A kit of products particularly suitable for wavy and curly hair with a thin texture, that weighs down easily. Gives volume and definition.

55,25
Mini Size Curly and Wavy Hair Kit I Love Riccio

Mini Size Kit for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

29,75
Mini Size Curly and Wavy Hair with Mousse

Mini Size Kit suitable for wavy and curly hair with a thin texture that gets weighed down easily. Gives volume and definition.

27,63
CurlyKids Ariel Hydrating Shampoo

Gentle soothing with no-tears formula for moisturised and soft curls.

17,00
Complete CurlyKids Kit

Gentle shampoo, nourishing mask and styling cream: the complete kit for more supple, defined and healthy curls.

55,25
CurlyKids Lou Modelling Cream

Elasticising anti-frizz styling cream with anti-frizz formula for defined and shiny curls.

21,25
CurlyKids Charlie Nourishing Mask

Nourishing and detangling mask with an anti-wrinkle formula for nourished and soft curls.

17,00
CurlyMan Clover Styling Cream

Men’s Styling Cream brings hydration, definition, elasticity and strength to your curls.

21,25
CurlyMan Kit

A trio of products designed for moisturized, supple and defined curls: prevents weakening and stimulates hair growth.

59,50
CurlyMan Bold Mask for Men

Moisturising and conditioning mask with an energising formula containing ginseng extract.

21,25
Drupe’n Wash Shampoo Uomo CurlyMan

Mild shampoo with antioxidant and moisturizing action.

17,00
AfroLove Bulking Cream Styling Cream

Moisturizing and shaping cream styling for more supple and defined afro curls without frizz.

21,25
AfroLove Magnifish Cleansing Co-Wash Cream

Co-Wash cleansing cream with an emollient and anti-frizz action, to nourish in depth without dehydrating.

17,00
AfroLove Super Moisturising Glorification Mask

Super moisturising mask, rich in nourishing, emollient and antioxidant vegetable butters and oils to combat dryness.

34,00
AfroLove afro hair kit

A trio of products designed for super moisturized, supple and shiny afro curls: gives extra nourishment and softness, without weighing it down.

72,25
Purify Curly purifying shampoo I Love Riccio

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.

19,55
Curl Restore Restructuring Mask Curl Save’n Safe

Strengthening and restructuring mask for bleached and damaged curly and wavy hair.

21,25
Curl Repair Shampoo Save’n Safe

Strengthening and restructuring shampoo specially designed to deeply cleanse and restore bleached and damaged curly or wavy hair.

17,00
Super Builder Styling Cream Curl Save’n Safe

Styling cream specifically designed for wavy and curly hair sensitized by chemical and physical treatments, such as bleaching and ironing with straightener or hair dryer.

21,25
Kit Curl Save’n Safe

A trio of products designed to repair, strengthen and protect bleached and damaged curly and wavy hair.

59,50

I Love Riccio toward a sustainable dimension

Our product formulations are eco-friendly: naturally sourced ingredients and 100% recycled plastic packaging.

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Natural ingredients, no parabens, silicones or sulphates

Naturally effective, with no compromises: concentrations of functional and high-performance plant-based active ingredients.

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Free to manage your curls, also at home

With I Love Riccio you won’t have to worry about managing your curls at home: as well as the support and consultancy of the Curly Experts, you can follow our tutorials which will help you to use our products.

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The I Love Riccio
Salons

Book your appointment at the I Love Riccio Salons in Milan, Rome, Catania and Turin. Enjoy a unique curly haircare and treatment experience.

call Book now

The Method
I Love Riccio

The I Love Riccio Method devised by Fulvio Tirrico, Italy’s 1st Curly Hair Expert, consists of finding the right way to achieve one’s goals in the care and treatment of curly, wavy and afro hair.

Discover our method

Find your nearest I Love Riccio retailer

STORE LOCATOR

Natural products with no parabens, silicones or sulphates

QUALITY

Top #15 Best Curly Hair Experts in the World

PRESS

Fulvio Tirrico,
the leading Curly Expert
in Italy

Fulvio Tirrico and the story of I Love Riccio.

Founder of the brand I Love Riccio and first in Italy to specifically treat wavy, curly and afro hair. It all started from an intuition…. Discover the story and the secret of its success.

FIND OUT MORE

Atelier

I Love Riccio’s ateliers are located in Milan, Rome, Catania and Turin. Discover our treatments!

Find out more

Magazine

Check out all the guides and tips from our Curly Hair Experts!

Sign up now for the Curly Newsletter
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